Travel Agent Marketing Ideas

Author

George Oberle

George Oberle

Travel Marketer

George Oberle is a second generation travel industry veteran. He owned and operated two mid‐size travel agencies over a 20 year period. He was a webmaster and SEO specialist at a large regional travel agency for five years. In 2011 he created and coordinated the Travel Blog Project which guided 230 travel agents through a 100 day online marketing effort encompassing blogging, social media and search engine optimization for websites. George started the LinkedIn group Travel Content Marketers. He is now a Silicon Valley based webmaster and entrepreneur.

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Agent Marketing Articles

Content Marketing For Travel Agents

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Content Marketing for Travel Agents

Momentum is the backbone of every growing business and the Internet provides you an amazing opportunity to make forward progress. The key is writing, posting and tweeting your way to creating an online audience of people to which you then have the opportunity to communicate the knowledge and value you provide. It’s not easy. Success requires a lot of effort and dedication. However, over the course of time you can establish yourself as a leading expert in your travel niche.

Many travel agents have tried Google and Facebook pay-per-click advertising and found the return on investment too expensive. Yet, these same aggressive agents have found success crafting and publishing articles online and promoting them via social media.

Content Marketing as this is known is the effort of crafting articles with about 600 – 2,000 words about topics in your travel niche that have insight, information and your opinion. Then publishing those articles online in the effort to build a loyal audience and establish yourself as a leading expert.

The key to winning at Content Marketing is creating as large an online footprint as possible by posting articles on your website and other websites on a regular basis and then promoting them on social media.

If your online audience becomes large enough by flooding your blog and other marketing platforms with your articles and promoting them on social media you may establish yourself as an Influencer in your travel niche.

Why Make the Effort to Become a Travel Influencer?

It can make you money!

Consider for a moment if you had 10,000 people following you on Twitter. You post a Tweet and ten thousand people instantly see your message and a link to your website to learn more. Wow! Way cool. It only takes 30 seconds or so to set up a Tweet that will post to 10,000 Twitter users, many of which may click through to your website! That’s a lot of eyeballs. However, the real investment was your time and effort spent cultivating an audience by writing, posting and tweeting to establish yourself as an expert in your niche.

Easy money . . . right?

However, the unfortunate part of Content Marketing is that there’s no easy path to success. It takes a lot of effort to craft interesting articles on a regular basis, posting them to your blog and methodically promoting them on your social media outlets via scheduled posts and tweets. Yet, the rewards can be great.

While “Influencer Marketing” is the term being used for this latest trend, it is rooted in testimonial style advertising. The difference is that the Internet and social media provide the opportunity for regular people like you and I to establish ourselves as online personalities and along the way creating a large online audience.

So Why Should You Post Articles on Review Resorts?

Review Resorts was crafted as a Travel Content Marketing platform to help Travel Agents and Travel Writers become Influencers. We spent a bunch of development time making our Author Bio pages the coolest and most informative.

You will also notice that our Guest Authors are given prominent credit for articles and promoted throughout the site.

I was a travel agency owner for over 20 years. I have been a web coder and online marketing professional in Silicon Valley for the last 15 years. As such, I have been on the front lines of the digital transformation from stocking travel brochures to mail out to clients to now crafting websites and promoting on social media to generate e-mail requests. This has been an exciting run. I’ve learned a lot and have a lot to still learn and I intend to pass along some of the digital marketing knowledge hope that you will also contribute with articles and comments as well.

We welcome successful travel marketers and digital marketing professionals to post articles and thoughts about the topic of creating travel demand. Let’s explore digital marketing for travel together. Please feel free to create and Submit Articles.
 
 

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Author

George Oberle

George Oberle

Travel Marketer

George Oberle is a second generation travel industry veteran. He owned and operated two mid‐size travel agencies over a 20 year period. He was a webmaster and SEO specialist at a large regional travel agency for five years. In 2011 he created and coordinated the Travel Blog Project which guided 230 travel agents through a 100 day online marketing effort encompassing blogging, social media and search engine optimization for websites. George started the LinkedIn group Travel Content Marketers. He is now a Silicon Valley based webmaster and entrepreneur.

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