Travel News & Views

Travel Agent Marketing Platform

Travel Agent Marketing Platform

When I was running my travel company in the 1980’s and 90’s demand generation consisted of ads in the Sunday newspaper travel section, phone book and mailing a monthly newsletter.  How times have changed! Demand generation is now almost entirely online and the current method of choice is “Content marketing” where the travel experience is detailed with words and images. The basis of travel content marketing consists of crafting articles with images and video that are promoted online via a complex system of social media outposts and blogs that feed traffic to the company website where is can be converted into a lead.

Review Resorts is now a travel agent marketing platform providing three distinctly different free posting opportunities for travel agents to market their services.

News & Views section of the website allows travel marketers and writers to post articles about vacation destinations and travel industry news and views. In return for crafting your well-written article we will post your website link, Facebook fan page, Twitter Account, Google + and a short bio.

Vacation Classifieds allow travel marketers to travel packages and deals. Our Vacation Classifieds are set up to allow selling the experience by provide 1,500 characters and up to four pictures to detail your travel package.

Professional Hotel Reviews allow you to post hotel reviews of your favorite properties in the destinations we have modules for. You get to post your knowledge and experience and in return we will post your professional contact information including a link to your website.

The simple fact is that content marketing is now the most effective method of generating travel leads and demand. This is especially true for travel agents attempting to market the experience of their upscale packages. In fact, we sponsor a LinkedIn group entitled Travel Content Marketers where travel agents, travel writers and bloggers can bounce ideas off each other to form strategic partnerships. The concept is that the writers develop the copy that generates the demand and leads and the agents do what they do best by arranging the travel.

avatar George Oberle (27 Posts)

George Oberle is Founder and Editor of Review Resorts. He is a former travel agency owner and operator as well as an established webmaster and online marketing professional.

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