When I was running my travel company in the 1980’s and 90’s demand generation consisted of ads in the Sunday newspaper travel section, phone book and mailing a monthly newsletter. How times have changed! Demand generation is now almost entirely online and the current method of choice is “Content marketing” where the travel experience is detailed with words and images. The basis of travel content marketing consists of crafting articles with images and video that are promoted online via a complex system of social media outposts and blogs that feed traffic to the company website where is can be converted into a lead.
Review Resorts is now a travel agent marketing platform providing three distinctly different free posting opportunities for travel agents to market their services.
News & Views section of the website allows travel marketers and writers to post articles about vacation destinations and travel industry news and views. In return for crafting your well-written article we will post your website link, Facebook fan page, Twitter Account, Google + and a short bio.
Vacation Classifieds allow travel marketers to travel packages and deals. Our Vacation Classifieds are set up to allow selling the experience by provide 1,500 characters and up to four pictures to detail your travel package.
Professional Hotel Reviews allow you to post hotel reviews of your favorite properties in the destinations we have modules for. You get to post your knowledge and experience and in return we will post your professional contact information including a link to your website.
The simple fact is that content marketing is now the most effective method of generating travel leads and demand. This is especially true for travel agents attempting to market the experience of their upscale packages. In fact, we sponsor a LinkedIn group entitled Travel Content Marketers where travel agents, travel writers and bloggers can bounce ideas off each other to form strategic partnerships. The concept is that the writers develop the copy that generates the demand and leads and the agents do what they do best by arranging the travel.
Hawaii as a vacation destination is on fire. According to a new Smith Travel Research and Hospitality Advisors joint study, the aggregate revenue generated by Hawaiian hotels in the month of April was $276 million which is an incredible 9.4% higher than any previous month since 2006.
For years, Hawaii lamented various reasons the visitor arrival count shrunk. No island felt the recession’s impact more than Oahu and Waikiki. However, Waikiki is now most popular destination in the Pacific. They have new hotels, a whole new beach walk promenade area and that great Waikiki nightlife. When I visit Waikiki here is how I spend my week. Read more
The Carnival Triumph has completed the refurbishment and renovations after its famous engine room fire that left it dead in the water. The ship being towed by tug boats was reported and viewed around the world. This was clearly a black eye for Carnival Cruises. However, the ship has spent months in the shipyard and returns to its home port of Galveston, Texas to depart this today with a sold out cruise to the western Caribbean.
Carnival claims it has made substantial upgrades to the ships systems with the focus being on the power and propulsion areas.
The fun times will return as the Carnival Triumph now offers Guy’s Burger Joint for your cravings, The Blue Iguana Cantina and Tequila Bar for Margaritas and shots, The Red Frog Rum Bar for your Mojitos, The Alchemy Bar for your favorites and EA Sports Bar to quench your thirst while staying up to date with your teams.
The common areas such as pools, promenades and fitness centers have all been totally refurbished. Cruise cabins have all been stripped and outfitted with brand new soft goods.
Carnival has done a great job on the Triumph spending more than $115 million repairing and upgrading the ship. The first cruise is sold out. The real question is would you be comfortable book your cruise on this ship?
When I first entered the travel business in the late 70’s the modern cruise era was just beginning to take shape. During this time there were quite a few people involved, but two cruise executives stood head and shoulders among the rest with vision and a deep understanding of the business. These two innovators were Richard Revenes of Royal Cruise Line and Bob Dickinson of Carnival Cruise Line. Read more
Cruise Lines have work to build consumer confidence
A recent Harris Poll published on Reuters in May found public perception of cruise lines has declined substantially. The average perceived quality score is down 13% from the period before the Carnival Triumph engine room fire in February. Carnival Cruise Line scored the worst with a 20% decline on perceived quality. Read more
Life is fast. Business demands that you are available at all times. Late conference calls, early presentations, meetings, meetings and more meetings all bring a frenetic pace of life. Life is fast, but boring. For many people in the fast lane, they relish the opportunity to turn it all off with a week or two of some “me” time to explore other pursuits. Real life experiential travel is fast becoming the most popular trend in the tourism industry. Read more
The Hawaii Tourism Authority (HTA) recently announced that tourist arrivals for the month of April 2013 climbed 3.1% year over the year prior to just under 667,000 visitors. Total spending by visitors across Hawaii increased 1.8% in April, to just over $1.1 billion in April. This welcome news comes on top increases in each of the four previous months from December 2012 to present. Read more
There is a new trend emerging in the RV and camping world with luxury RV campgrounds appearing throughout the USA. It was inevitable with the popularity of $100K land yacht RVs. The owners of the luxury RVs want to continue the deluxe experience with the campgrounds they frequent. We noticed this trend when the Heritage Motor Coach Resort luxury RV campground submitted their site to list on Review Resorts. Read more
An interesting scenario is unfolding in corporate travel management that may have an effect on the type of agents attracted to the profession. I owned and operated a retail travel company for over 20 years. I had a robust leisure department staffed with agents who possessed the ability to paint the picture of the travel experience to the clients with an empathetic approach. The leisure agents who could most accurately describe a travel experience that matched the vision the client had were usually the top producers. Read more
I am a creature of habit. I think to some extent we all are. I tend to patronize establishments that provide what I need or the customer experience I appreciate. When I go on vacation to a specific destination I will generally stay in the same hotel if I had a good experience my last visit. For example, I always stay at the Outrigger Reef on the Beach Hotel when I am in Waikiki. It is centrally located, has a great pool and is right on the beach. When I go to Cabo I stay at the Pueblo Bonito Pacific Resort. It is really nice tropical resort situated just far enough Read more